Unruly | About Us

*From left to right: Abigail and Antonia*

We Are Unruly

A Place for Black hair

Since 2013

Hi, we’re Antonia & Abigail—sisters and co-founders of UNRULY. We’re so happy you’ve found our beauty-filled corner of the Internet, which we’ve been quietly building for over ten years. It’s been an incredible journey! Here’s our story:

It all started in 2013, when Antonia quit her job and moved to Paris and decided to create a blog that celebrates the beauty and versatility of Black hair.
When we first launched, we ruffled a few feathers with our public art exhibit You Can Touch My Hair 😮‍💨 but it got people talking!
That led to projects like this and this, which kinda became our thing—using beauty to explore larger topics around race, culture and identity.
By 2016, I had worn many hats helping out with Unruly, but officially joined Antonia as Co-Founder as we expanded into offering at-home hair styling services. First in New York City, then Los Angeles and D.C.
By 2020, our true mission really came into focus when we produced our award-winning short film, Pretty Shouldn’t Hurt.
Today, everything we do is grounded in the mission that getting beautiful should be a painless experience for Black women everywhere–physically, psychologically and emotionally.

Building Unruly has been one heck of a ride, and we’ve loved every single minute! We’re so glad you’ve found us and hope you stick around.

— Antonia & Abigail Opiah

Co-Founders

We Are Unruly

Trending Styles