Unruly | About Us

*From left to right: Abigail and Antonia*

We Are Unruly

A Place for Black hair

Since 2013

Hi, we’re Antonia & Abigail—sisters and co-founders of UNRULY. We’re so happy you’ve found our beauty-filled corner of the Internet, which we’ve been quietly building for over ten years. It’s been an incredible journey! Here’s our story:

It all started in 2013, when Antonia quit her job and moved to Paris and decided to create a blog that celebrates the beauty and versatility of Black hair.
When we first launched, we ruffled a few feathers with our public art exhibit You Can Touch My Hair 😮‍💨 but it got people talking!
That led to projects like this and this, which kinda became our thing—using beauty to explore larger topics around race, culture and identity.
By 2016, I had worn many hats helping out with Unruly, but officially joined Antonia as Co-Founder as we expanded into offering at-home hair styling services. First in New York City, then Los Angeles and D.C.
By 2020, our true mission really came into focus when we produced our award-winning short film, Pretty Shouldn’t Hurt.
Today, our mission has evolved beyond helping women find great stylists. We’re helping create great stylists, by pioneering the first mannequin training head that responds to styling tension.

Building Unruly has been one heck of a ride, and we’ve loved every single minute! We’re so glad you’ve found us and hope you stick around.

— Antonia & Abigail Opiah

Co-Founders

We Are Unruly

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