Beautiful Textures Naturally Straight Texture Manageability System Product Review

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Why read review after review when you can just read one? We’ve combed the web to get the verdict on Beautiful Textures Manageability System.

The main priority of Beautiful Textures as a brand has always been to not only keep our natural hair healthy, but to also allow us flaunt our fabulous curls. To our surprise, Beautiful Textures recently introduced a new product that claims to transform our natural curls to straight styles and back again without compromising or permanently altering our curl patterns.   This all sounds great; however we’re a little skeptical about this product’s capabilities, so we decided to do some investigating to see if it really works.

The Verdict

There seems to be mixed reactions towards the Texture Manageability System. On the one hand, some claim that it’s the Holy Grail of hair straightening because the shampoo and conditioner not only made it easier for them to detangle, moisturize, and straighten their hair, but it also treated their natural hair by making it soft and silky. While on the other hand, some users have also claimed that the product only loosened their curls, and others were not too pleased with their results at all. These opponents of Texture Manageability complained that the product not only reverts their natural hair back way too soon, but it also alters their natural curls or their curls didn’t come back until after two or three washes. Essentially, it seems like some naturalistas praise this system, while others hate it.

Overall, I don’t think it would hurt to try a product that promises to give me straight hair and then bring my curls back on a whim. That said, I do have my doubts! I’m worried that this product will alter my natural curls – a big complaint among users. The system is very inexpensive, which is great, and can be found in several stores. Beautiful Textures Naturally Straight Texture Manageability System seems like the type of product that works for most people, but not all.


  • Affordable
  • Can go from curly to straight and back again on a whim
  • Lasts up to 4 – 6 weeks
  • Defends against reversion
  • Fights humidity
  • Gentle cleanser
  • Doesn’t permanently damage or change hair texture
  • Great for curly, kinky, wavy, transitioning, and relaxed hair


  • Results may vary
  • May dry out hair
  • May not get hair completely straight
  • May not last as long
  • May make hair hard, brittle, and stiff
  • Hair may revert back (poof back up) in certain conditions
  • Doesn’t work for every texture

What The Manufacturer Says

Now in four quick steps, curly girls can go from natural curls to straight styles and back again without compromising or permanently altering their curl pattern. The system gives Reversible TM Straightening that lasts up to 6 weeks, along with the benefit to stop damaging your hair from daily heat straightening, or the choice to stop using harsh chemicals on permanently relaxed hair. The Texture Manageability System gives you the choice to go back to natural at any timely simply using a clarifying shampoo. The key ingredients are essential oils, natural butters, amino acids, and no harsh chemicals.


What Bloggers Say About Reversion

“All things considered, my hair is about 75% back to normal — after only one wash day. And it’s smooth as all get out. Seriously. Overall, my confidence in the TMS system is unshaken. I’m actually rather impressed. My hair feels really smooth. Like, I-can’t-stop-touching-it-even-though-I’m-typing-a-blog-post smooth.  And although they indicate several washes are needed, I’m practically bouncing back after one good wash day. My hair never has tons of volume on day 1, so I’m not really concerned about that. But the shine and smoothness are all too real.”

The Mane Objective 

“It’s been a full week since I had the new Beautiful Textures Texture Manageability System put in my hair and then straightened. …After washing, [my stylist] definitely noticed the looser and more defined texture. I put my fingers through it and could definitely feel the difference. Overall, my hair was still curly but just looser. Where my hair is lighter in the front, the pattern was more wavy versus curly and a small amount of hair was a little straight, not much.”

Lexi with the Curls  

If you have damage of any kind, breakage or shedding, over-processed dye, or you are prone to heat damage, I caution you to consult a stylist before use as you don’t want to add anything to an already stressful situation. …Depending on your hair, it may take more than one wash day with a clarifying shampoo to fully revert your hair. If you have a looser curl pattern in the 2’s or 3A to B, I would say start blow-drying after just a few minutes with the inner active leave in…I wouldn’t process the full 20 minutes. …And most importantly, if you do decide to try this, make sure you follow the directions. Do not modify or choose alternative drying methods as that could interfere with desired results.”


What the Vloggers Say

What the Commenters Say

“I have not had a relaxer since 2010, and did the big chop in 2011. I am 100% natural and don’t even color my hair. With that being said I rarely use heat and don’t touch my hair too much and often wear protective hair styles, such as wigs (primarily half wigs). I wanted a change and wanted to wear my own natural hair straight, but unfortunately when I would blow dry my hair then flat iron it, it would immediately revert as soon as I leave home. So, I saw this product and decided to give it a try. WHOA!!!! My hair feels silky, it’s straight as if I relaxed my hair, and it’s shiny as if I put a sheen spray on it. I am truly impressed!!!”

– Agent Provocateur

“I used this product to straighten my natural 3C/4A hair and the results were fabulous. My hair is super straight and shiny. I wore it in 90 degree hot humid Chicago and it’s still straight after 24 hours. It does not feel like it will be swelling up any time soon so I think I can get at least a good week or more from the results. Will definitely buy this product again :)”

– Dalto

“This product is amazing…I’ve been transitioning from relaxing my hair and this was the perfect product to use that still allows for me to straighten my hair as well as reverting back to its original hair texture at any time. The process is so simple and I was truly amazed because of the simplicity that it was able to achieve hair straightening results…It left my hair feeling so soft and bouncy and more importantly healthy…Wow! I highly recommend this product…”

– Kelpie

Where To Get It


Gentle Cleansing Shampoo: Aqua, Sodium Olefin Sulfonate, Shea Butter Amidopropyl Betaine, PEG-150 Distearate, PEG-75 Shea Butter Glycerides, Inner-Active Leave-In Conditioner: Aqua, Glyoxyloyl Carbocysteine, Glyoxyloyl Keratin Amino Acids, Shea Butter Aminodpropyltrimonium Chloride, CyclopentaSiloxane, dimethiconol, dimethicone crosspolymer, Silanetriol, panthenol, Isopropyl Palmitate, methylchloroisothiazolinone, methylisothiazolinone, Humidity Defense Anti-Reversion Shampoo: Aqua , Sodium Lauryl Ether Sulfate, Shea Butteraminopropyl Betaine, Cocamidopropyl Betaine, Cocamide MEa, Polyquaternium 67, Ethylene Glycol Monostearate, Imidazolidinyl Urea

Humidity Defense Anti-Reversion Conditioner: Aqua, Cetearyl alcohol, glycerin, Shea Butter Cetyl Esters, Hydrogenated Vegetable Oil, Behentrimonium Methosulfate, Shea Butter Aminopropyltrimonium Chloride, Butyrospermum Parkii Fruit (Shea Butter), Olea Europaea Fruit Oil (Olive Oil), Hydrolyzed Glycine Soja Protein (Hydrolyzed Soy Protein), Mangifera Indica Seed Butter (Mango Butter), Argan Spinosa Kernel Oil (Argan Oil), Hydrolyzed Vegetable Protein, Cocos Nucifera Oil (Coconut Oil), Hydrolyzed Triticum Vulgare Protein (Hydrolyzed Wheat Protein), Prunus Amygdalus Dulcis Oil (Sweet Almond Oil), Hydrolyzed Avena Sativa Protein (Hydrolyzed Oat), Citrus Aurantifolia Peel Oil (Lime Oil), Citrus Limon Peel Oil (Lemon Oil), Citrus Limon Peel Wax, PHenoxyethanol, TBHQ, Phospholipids , Glycolipids, Glycine Soja Oil (Soybean Oil), Glycine Soja Sterols, Hydrolyzed Keratin, Creatine, PEG 90M, Butylene Glycol, hydroxyethylcellulose, Imidazolindyl Urea, DMDM HYDANTOIN, Citric Acid, fragrance, BEnzyl Benzoate, BEnzyl Salicylate, Coumarin, d-limonene, Hexyl cinnamal, Lyral, Methyl Ionone Gamma

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Remi Powell
Remi Powell

I am a curious transitioner who's learning more and more about her natural hair everyday. I love experimenting with styles and get excited when I see how much my hair has grown.

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