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(NEW YORK) January 2013Unruly – a youthful, yet sophisticated lifestyle brand – announces the launch of – a digital resource and community focused on hair styles, care and products for black women.

Born out of the aspiration of moving the black community forward, Unruly was created to celebrate and cater to the full range of black hair – which has proven itself a cultural centerpiece of the black female community. As a hybrid of curated and original content with an editorial voice, the name Unruly represents a fiery, defiant brand that’s not afraid to break rules and venture into the unexpected despite the dominant social aesthete. What sets Unruly apart is the site’s high standards when creating and curating content. The site’s overall expression is well-designed, fashion-forward and boasts imagery that is bold and visually rich with high production value. As a one-stop-shop, Unruly offers great content, reviewed products for purchase and a community in one convenient place. With monthly themed installments, the core focal points of Unruly include:

  • Looks: users can browse different hairstyles from different sources of hair inspiration
  • Styling & Care: how-to content and tips about creating various hair styles and practicing various maintenance techniques
  • Products: product reviews either based on staff experience or community experience
  • Stories: non-hair related topics, i.e. beauty, health, fashion and larger conversation pieces

“I’m very excited about the launch of Unruly,” says founder, Antonia Opiah. “We’ve worked tirelessly to create and find the very best content and products and offer them in one beautiful, easy-to-use destination.We’re fashion-forward, leading trends that inspire the community and we’re heterogeneous in that we acknowledge the broad range of what black is and what it can be.”

In addition to being the ultimate online destination for black hair, Unruly will also feature articles focused on lifestyle, beauty, health and career topics that are relevant and informative, thought-provoking and stir conversation. Unruly will be a symbol of black beauty and a forum that encourages larger dialogues facing the black female community and the black community at large. With hair being such a cultural centerpiece and unifier, there are opportunities to use the community that forms around it as both a support system and means of advancement.

Unruly will mark its soft launch on January 21st – Martin Luther King Day – the beginning of the realization of its dream and will fully launch by February 2nd. To learn more, visit the Unruly website


ABOUT UN-RULY.COM is a hybrid of curated and original content with an editorial voice. We don’t have a fancy algorithm that pulls in content from various sources. Instead we scour the web and hand-pick the most helpful articles, the most inspiring looks, the most effective products and bring them into one convenient destination. Learn even more about us on our about page.

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An entrepreneur at heart, I founded Unruly in 2013 after spending six great years in advertising. I’m über lazy when it comes to doing my hair so I’m always looking for easy and quick ways to care and style my hair.

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