We’re setting out to eliminate pain from the Black hair styling experience and reduce the rate of thinning and hair loss due to improper styling methods. 

Far too many of us have had to take a pain reliever after getting our hair done. It’s not normal and it has to stop.

Pretty Shouldn’t Hurt challenges the hairstyling practices and beliefs in our community that have led to hair loss in over a third of Black women. We’re officially rejecting the idea that beauty is pain, and are taking a hard look at whether the hairstyles we love are doing more damage than good and if so, what can be done about it.

Jump Ahead: The Experts | The Products | The Stories | The Journey | The Problem | The Solution: Braiding Workshops & The New Rules | What You Can Do For Your Edges

From Install to Takedown

When we began developing this film, it was serendipitous that we connected with Dark & Lovely right before the launch of their new Protective Styles Collection. Like us, they recognized the growing popularity of protective styling and the need to properly take care of your crown while it’s in a protective style.

This line of products was designed to help relieve, refresh and recover our hair underneath it all. Dark & Lovely saw that over 80% of women were wearing these styles but didn’t have the products they needed to tame tension, cleanse their hair, quickly refresh and effortlessly detangle.

A few years ago, a conversation I had with a client of our mobile hair styling service Yeluchi by Un-ruly, led me down this journey of exploring how much pain is a part of our hair styling culture, the potential consequences of that pain and what we can do to avoid it.

During that conversation, the client shared that she hadn’t let her stylist know that she was experiencing discomfort because she thought that pain was part of the process, which made me wonder how many other women thought the same thing.

A Set of New Rules

Traction alopecia–hair loss resulting from too much tension on the scalp–is a form of hair loss that is avoidable. Understanding what it is and how to avoid it is key to eliminating it. So, in addition to this film, we’ve created a number of resources below to help black women begin to really protect their hair. We’ve also worked with our experts and are enlisting the support of 100 styling professionals, to create a set of new rules for installing, maintaining and taking care of protective styles.

Braiding Workshops

We’ve also joined forces with Dr. Kari Williams to provide braiding workshops for stylists interested in learning proper braiding techniques that will protect their clients and their hands. Learn more here.

You Can Help

You can help us eliminate traction alopecia simply by  helping us spread the word about this film. Knowledge really is power and in this case knowing how best to take care of our hair can truly help us protect it.

– Antonia & The Un-ruly Team