Someone once said “knowledge is power” and in this case knowledge can help us save our hair. We want our film to reach as many people as possible, so that more of us can put into action the practices that can help keep our crowns healthy.

Over one third of Black women in the US show signs of hair loss or thinning. We think this rate can get down to zero because traction alopecia is 100% preventable.

Here’s how you can help change that… 
Jump ahead:

  1. Share the film
  2. Share the New Rules
  3. Post on Social Media

3. Post on Social Media

We’ve created a bunch of videos and images that can be shared on social media to help get the word out. Tag posts with #PrettyShouldntHurtand tag us: @hairunruled and @darkandlovely so we can see how much the word is getting out. Tell your friends to visit for more info (it’s easier to remember than our longer URL).

Click on the images in the gallery to expand, then click and hold to download them to your phone.

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Share Video Clips on Social

If you’d like to download the short videos that we’ve created, you can download them here. Grab the trailer directly here.

Quotes & Graphics

Film Stills & Posters

Head back to the Pretty Shouldn’t Hurt main page.