Un-ruly Presents Pretty

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Pretty, a Look at Beauty Everywhere

NEW YORK (January 2015) — Putting the spotlight on how race and culture infuence what’s considered beautiful, Un-ruly – a digital beauty platform dedicated to Black hair, will debut Pretty— a documentary series that explores how beauty differs across the globe.

Airing in January 2015, the series will take a look at beauty as told through the perspectives of Black women and explore just how nuanced beauty can be by not only examining how beauty standards vary from country to country, but also how they might vary within a city. About every four weeks, the series will touch down in a new city where viewers will get to know the stories of three to four women, each with her own distinct background and style. Through the length of the series Pretty will make its way across the globe starting in Europe, then Africa, South America and North America.

“We’re in a moment where we’re having lots of great conversation about image and beauty,” says Un-ruly Founder, Antonia Opiah. “Race and culture need to factor into those conversations because they factor into lived experiences. I’m hoping this series will expose viewers not just to different ideas of beauty but also to different shades of it. The series is a great way to celebrate what women have in common across the globe as well as the ways we’re different. There’s going to be lots to learn and lots to relate to in it.”

Pretty and the conversation created around it, will be a conversation women are yearning to have because women not only want to acknowledge the importance society places on looks but also how to navigate it. Ultimately, Pretty will hold a mirror up to their experiences and opinions and share them on a global level.

The series kicks off this month on YouTube.com/Hairunruled with Paris as the first stop, then travels to Milan and London. To learn more about Pretty visit: Un-ruly.com/pretty.



Un-ruly was created to celebrate and inspire the versatility and beauty of Black hair, which has proven itself a cultural centerpiece of the Black female community. With the “Black hair experience” being a universal way for Black women to connect, Un-ruly ultimately aims to be a supportive community that stirs larger dialogues facing the female and the Black communities at large.

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An entrepreneur at heart, I founded Unruly in 2013 after spending six great years in advertising. I’m über lazy when it comes to doing my hair so I’m always looking for easy and quick ways to care and style my hair.

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