Photo Credit: @curlscurlsofficial
Wigs have undoubtedly become the breakout star of the natural hair movement. The underdog that no one was really paying much attention to until their quality and variety skyrocketed and blindsided us all. Human, synthetic, full lace and even braided wigs! You name it, there’s a wig for it.
The appeal of wigs stems from the simplicity and swiftness of the installation process. You purchase a completed hairstyle (give or take a few necessary touch ups) and get on with the rest of your day! A stylish hairstyle, for half the time? That’s unheard of when it comes to natural hair care.
Of course, getting a natural looking wig takes a bit of work, and finding a brand that prioritizes quality hair, texture, and color takes even more trial and error, but that’s what Un-ruly is here for! We’ve combed through YouTube tutorials, Amazon reviews, and IG posts to compare brands, range of textures, and price points and have selected the ultimate wig brands on the market today–perfect for beginners, experts, and anyone in between.
Let’s get into it!
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Human Hair Wigs
RiRi Hair offers a range of lace front, full lace, and 360 wigs. Their products are all 100% unprocessed, virgin hair, making this the perfect pick for those looking to invest in a wig that hasn’t been tampered with through dyes and silicones. Although these wigs are a bit pricey, they do offer a variety of lengths and textures and promise a frontal that melts seamlessly to your hairline and fits any forehead.
Price point: $100-$500 (and free worldwide shipping!)
Review: YouTuber Erika Jay reviewed RiRi and her biggest complaint was that the wig was a tight fit due to the band and she would have preferred thinner adjustable straps. However, she still highly recommended RiRi Hair due to their quality, perfectly pre-bleached knots and pre-plucked hairline, giving them a 10/10.
Offering undetectable and glueless lace wigs, Luvme Hair is a popular pick for their affordable wigs (they highlight pieces that are under $100 here) and assortment of cuts and colors. This is perfect if you’re looking to dabble in a new trend, but not willing to invest an entire paycheck on a unit.
Price point: $100+ (Free worldwide shipping available for orders over $20)
Review: A fan of the melted/natural hairline, parting space, and deep wave texture, YouTuber Mikaela claims this brand exceeded all of her expectations.
Curls, Curls Wigs
Curls, Curls is a French company specializing in clip-ins and wigs. Their brand name says it all: they love curls! Their textures range from afro, to kinky, to curly — making it clear who their target consumer is. This is a great choice if you’re looking for glueless wigs that require little customization and want to showcase a natural curl pattern that matches your style!
Price point: $200-$325 (worldwide shipping available)
Review: YouTuber Quiesha showed just how beginner-friendly the brand is with their Lora lace front wig. She sectioned this hair unit and used water and a light conditioner to define the curls, showing what it looks like in both a middle and side part.
A hair company that prioritizes innovation through their detailed cap construction, elastic bands, and textured hair with high density, Hair Vivi includes a wide scope of wigs, from glueless, to fake scalp, to pre-braided! This company prides itself on their attention to detail, offering pre-bleached knots, pre-plucked hairlines, and pre-sewn elastic bands at no extra cost to the customer.
Price point: $185-$625 (free international shipping!)
Review: This frontal wig application by reviewer Jocelyn is the definition of effortless. She refers to this unit as her everyday wig, especially because all she has to do is “put it on and go.”
Heat Free Hair
This Black-owned business recognizes the boundlessness of the natural hair movement. No limits or barriers to styling is the name of the natural hair game. That’s why they offer a ton of textured wigs, wefted and closure styles. What’s even more special about this company is that they own the factory that manufactures their hair products!
Price point: $250-$850 (worldwide shipping available)
Review: Creole Naturelle reviewed a Heat Free Hair unit in 2017 and stated in the comments that she still wears it today!
Another Black woman-owned business FTW! Whether you’re looking for a glueless wig, or a 360 lace, this brand is great for any beginner looking for a starter unit or a wig connoisseur. The owner shows herself installing her pieces here.
Price point: $100-$450
Review: YouTube reviewer Rachel notes that the Wig Dealer provides quality wigs that are made ready to wear, especially for beginners. The quality for the price is the defining statement of this recommendation, making it a true bang for your buck.
Although they offer human hair as well, Outre is known for having a pretty solid selection of quality synthetic pieces. If you’re just looking for something that is inexpensive and convenient, or if you’re looking for a colorful statement wig that doesn’t compromise quality, this is definitely the brand for you!
Price point: (refer to your local beauty supply store)
Review: This review highlights four synthetic Outre wig units in colors ranging from deep black to red to platinum blonde. The YouTuber recommends lightly blow-drying the hair in order to smooth it down, and recommends the brand as a convenient choice for stylish, synthetic units.
Another fan favorite for synthetic wig units: Divatress! This e-commerce retailer offers a consolidated collection of wigs and other hair extension styles (human or otherwise) at a consumer-friendly price via major brands like Sensationnel, Bobbi Boss, and the Vivica A. Fox Collection. These brands are also available to purchase on Amazon, as well, which is great for those who need international shipment.
Price point: $10+
Review: YouTuber DeeDee reviewed the Sensationnel illusion lace frontal in a colorful deep teal tone. Although synthetic pieces tend to tangle, she recommends looking for shorter lengths so it’s easier to comb through. She used concealer on the hairline and was good to go.
This e-commerce site is an online retailer that offers several other major wig brands. They include all sorts of textures, from curly to straight, and even pre-braided pieces for those that are looking to make a fun statement for the day! The brands offered on this site are also available on Amazon!
Price point: $20-$100
Review: YouTuber “Wigs2WaistLenght” reviewed this Bobbi Boss brown-blonde synthetic wig, her only complaint was the blunt ends, but she loved the cut and color.