Un-ruly and Smooth ‘N Shine Present #Hairties

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In Partnership with Smooth ‘N Shine

NEW YORK  – Un-ruly.com, a digital beauty platform dedicated to Black hair and women, presents #Hairties, a seven-part video series that shares the hair stories of six women across three generations.

The series tells the story of the individuals that influenced six women’s hair journeys over the years and the message they want to pass down to the next generation. It also reignites a conversation the documentary film, You Can Touch My Hair, started when image activist Michaela Angela Davis explained that a lot of Black women “started off wrong” when it comes to their hair— meaning they’ve always tried to tame or disguise it. #Hairties is a way of helping the next generation of Black and Brown women start off right.

Says Un-ruly Founder, Antonia Opiah, “The goal of the project isn’t to encourage Black women to be natural or to wear their hair in any one particular way, but rather to help eliminate the ‘wrong’ that might still exist when it comes to Black hair and how we view it, and in doing so open up the possibilities of Black hair. Why now? We’re creating this message because this generation of Black women–as a result of changes in technology and mass communication–play a bigger role in creating beauty standards, so we’re in position to shape how the next generation views their hair.”

Un-ruly has partnered with Smooth N’ Shine to release #Hairties because they both share the mission of helping women of all hair types define their own beauty standard, and provide women with the perfect products for their perfect hair. 

As an offline component of the project, this June the #Hairties pop-up exhibit in New York City will take visitors on a collective trip down memory lane, through a curated selection of photos collected through the project.

For more information about #Hairties or the pop-up, visit Un-ruly.com/hairties or follow Un-ruly on Instagram @Hairunruled.

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Team Unruly
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