un’covered: african by design

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This month, we’re un’covering the imaginative evolution of African prints as told by three unique and distinct fashion collections.  Our obsession with modern African style has grown over the years and needless to say, we’re super-inspired by these visionary, yet relatively unknown designers’ bold step into a new era.


duro olowo

We first came to know about Nigerian born designer Duro Olowu from friends and family living in London, where Duro arrived on the fashion scene in 2004.  Since then, Duro has impressed many gatekeepers of fashion with his vibrant mix of African prints, seventies tailoring, and unlikely color combos.  According to NY Magazine, “his high-waisted patchwork boho dress known as the “Duro”— put the brand on the fashion map, and became a cult item in 2005 after being discovered by American Vogue editor Sally Singer and Julie Gilhart of Barneys.”  We love everything about his eye for creativity and ability to breathe new life into West African style.


1953 | the head wrap collection

 We discovered Nigerian beauty, Folasade at last year’s Afro-punk festival and were immediately struck! As a model, designer and photographer, she’s undeniably a creative in every sense of the word.  On January 10th she released a video campaign for her upcoming line of African head wraps 1953 The Head Wrap Collection – which was inspired by the year her father (who recently passed away from cancer) was born.  The official launch date of 1953 | The Head Wrap Collection will be announced very soon. In the meantime, get to know Folasade by cruising through her Tumblr and Instagram pages.  We can’t wait for the line’s arrival!  It’s the perfect remedy for a lazy hair day. 😉


clover canyon

 This artistically adventurous brand out of California is self-described as “a celebration of beauty.” Most African-inspired brands we’ve seen, usually emerge from fashion capitals such as New York, London and Paris which is why we were so intrigued when we discovered Clover Canyon.  The collection is said to “reflect the eclectic, joyful spirit of California through vivid prints and streamlined silhouettes” and is inspired by the tribal plains of Africa and the courts of ancient kings, through the annals of art history, and beyond.   We love, love LOVE their creative interpretations!

We don’t know about you, but we’re seeing a very bold, colorful and tribal-inspired spring and summer season in front of us!

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Team Unruly
Team Unruly
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