Mastering Safer Techniques
Our patent-pending training mannequin works by alerting stylists when techniques such as braiding, twisting, or styling may be causing excessive tension or discomfort. As a result, stylists develop safer techniques that are committed to muscle memory over time.
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We’re still in development, but we’d love to take you behind the scenes. Join our mailing list for product updates and launch news.
100 Years In The Making
Mannequin training heads started appearing in US beauty education in the late 19th to early 20th century. They became more common as cosmetology education became formalized in the 1930s.
Since then, not much has changed….
A Painful Issue
Taking a pain reliever after getting your hair done has been normalized thanks in part to the myth that braids have to be tight in order to be secure. As a result, almost 100 million people in the US suffer from traction alopecia and 40% of that number are Black women. This is due to braided styles being done improperly and we’re on a mission to reverse course.
Pretty Shouldn’t Hurt
In our 2020 Award-winning short film we rejected the idea that beauty is pain, and took a hard look at whether the hairstyles we love are doing more damage than good.
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